Security First & Embark to offer new homeowners insurance solution in Florida

Florida-domiciled insurers Security First Insurance and Embark MGA, have together launched a new HO5 homeowners’ insurance program designed exclusively for new home builders for affordable, turnkey insurance options for home buyers.

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This policy combines enhanced coverage options tailored to the needs of Florida homeowners with the simplicity of embedding the insurance in the home-buying process and comes at a crucial time for Florida builders.

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Recent surveys reveal that many prospective home buyers in Florida cite insurance as a major barrier to purchasing a home.

Security First provides a new level of comprehensive protection to new home buyers in Florida, supported by Embark’s expertise in custom insurance solutions and proprietary technology.

The new HO5 policy comes with a broader scope of protection for new home buyers than the standard, with streamlined claims processing. These HO5 policies are distinctive in the Builder channel because they provide “open-perils” coverage for both the home and personal belongings, and coverage for incidents often excluded from traditional policies.

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Leveraging Embark’s proprietary technology, insurance quotes are seamlessly integrated into the home-buying and mortgage qualification process. The system preloads builders’ home inventory, community details, and model data enabling accurate, bindable quotes without the need for lengthy applications.

This streamlined approach electronically shares insurance information with builders’ mortgage and title partners, reducing closing delays and making the process simpler.

Bob Ketchum, Senior Vice President, Product and Underwriting, Security First Insurance commented, “This partnership with Embark allows Security First to expand our reach into a new segment of Florida homeowners. We pride ourselves on innovative product design and exceptional service and promise to be there for our customers when they need us the most.”

Brian Crumbaker, Executive Vice President, Distribution, Embark, added, “We are thrilled to partner with Security First Insurance, a company that shares our commitment to innovation and delivering exceptional, customer-centric service. We look forward to supporting the unique needs of new home builders and their clients. This new embedded product stands out with its competitive pricing and broad coverage options, offering a superior solution in the Florida market.”