Best Whole Life Insurance Companies for December 2024

Why Trust Us

Investopedia product reviews are based on weeks of research and analysis by staff researchers and editors. For our list of the best whole life insurance companies, we gathered data from 45 companies on criteria our experts deem most important when choosing a life insurance company: financial stability, customer satisfaction, coverage options, cost, and other features. From this data, we create comprehensive, objective reviews to help you choose the best company for your needs. 

Investopedia has been providing trustworthy financial information to readers since 1999, and we’ve been reviewing life insurance companies since 2020. 

How We Chose the Best Whole Life Insurance Companies

Investopedia’s list of the best whole life insurance companies is based on rigorous research of 45 companies.

Investopedia commissioned a consumer survey about life insurance, and consulted information about industry market share and popularity to come up with a preliminary list of companies to consider. We then eliminated insurers that failed to meet Investopedia’s standards for online transparency, financial strength, and customer complaint ratings. 

For the 45 remaining companies, we gathered 3,150 data points related to 70 criteria. The data came from company webpages, media representatives, rating agencies (AM Best, NAIC, and J.D. Power), and customer service calls. We conducted the research between May 20 and July 3, 2024. 

Then, staff editors and research analysts created a quantitative model that scores each company based on six major categories. For whole life insurance, we weighted the categories as follows:

• Policy Features: 50%
• Riders: 18%
• Financial Stability: 10%
• Customer Satisfaction: 10%
• Policy Types: 8%
• Application and Online Service Features: 4%

For more information, read our full methodology explanation.